Research Articie
15 January 2026
Digital Entrepreneurship and Online Digital Marketing Strategies for SMEs: Technology-Organization-Environment (TOE) Model
Inimfon Bassey Bassey
1
,
David Oyekunle
2
,
Eboesomi Esther Bunmi
3
,
Godwin Nse Ebong
4
,
Equitozia May Eyeregba
5
,
Williams Ogochukwu Ugbomeh
6
,
Okwudili Matthew Ugochukwu
7
show author's information
- 1 : Department of Financial Technology, University of Liverpool, United Kingdom
- 2 : Project Management, University of Salford, United Kingdom
- 3 : Management Department, University of Huddersfield, United Kingdom
- 4 : Data Science Department, University of Salford, United Kingdom
- 5 : School of Engineering, University of Sunderland, United Kingdom
- 6 : School of Creative and Cultural Business, Robert Gordon University, United Kingdom
- 7 : Computer Science Department, Federal University of Lavras, Brazil
DOI:
10.55578/isgm.2601.001
Keywords:
Digital Entrepreneurship
,
SMEs
,
Technology-Organization-Environment (TOE) Framework
,
Artificial Intelligence (AI)
,
Social Media Platforms
,
Digital Banking
