Marketing Transformation: Strategic Integration of Traditional and Digital Approaches

Fajer Danish; Albaraa Alkhan; Aldana Alsowaidi

doi:10.55578/isgm.2609.013

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Home > Online first articles > Marketing Transformation: Strategic Integration of Traditional and Digital Approaches

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Review Article 15 September 2026

Marketing Transformation: Strategic Integration of Traditional and Digital Approaches

Fajer Danish ¹

fajerdanish@gmail.com

, Albaraa Alkhan ¹ , Aldana Alsowaidi ¹ show author's information

1 : Royal University for Women, Manama, Bahrain

DOI: 10.55578/isgm.2609.013

Keywords: Traditional Marketing, Digital Marketing, Hybrid Marketing, Integrated Marketing Communications, Artificial Intelligence, Consumer Engagement, Digital Transformation, Omnichannel Strategy

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