Research Articie
23 March 2026
Factors Influencing Consumer Acceptance of AI-powered Shopping Assistants: Evidence from Jumia Sierra Leone
Sulaiman Kamara
1
,
Saidu Koroma
2
saidukoroma156@gmail.com
,
Abdul Caesar Fofanah
2
show author's information
- 1 : Faculty of Economics and Business, Department of Business Administration, Cyprus International University, Nicosia, North Cyprus
- 2 : Faculty of Business and Communication, Department of Business Administration and Management Accounting and Finance (BAMAF), Central University
DOI:
10.55578/jift.2603.004
Keywords:
Attitude towards AI
,
Behavioural intention to use
,
Perceived ease of use
,
Perceived usefulness
,
Sierra Leone
