Human-AI Co-Creativity in Advertising: Authorship, Authenticity, and Creative Legitimacy in the Age of Generative Media - JLCAS

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Home > Online First Articles > Human-AI Co-Creativity in Advertising: Authorship, Authenticity, and Creative Legitimacy in the Age of Generative Media

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Research Articie 12 May 2026

Human-AI Co-Creativity in Advertising: Authorship, Authenticity, and Creative Legitimacy in the Age of Generative Media

De Masi Vincenzo ¹

vdemas@gmail.com

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1 : School of Journalism and Communication, Guangdong University of Foreign Studies, Guangzhou, China

DOI: 10.55578/jlcas.2605.008

Keywords: artificial intelligence , advertising culture , authorship , authenticity , generative media

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